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Mireille
Lepage

Business Development

In the tool box:
Professional associations, B2B, B2G, proposals, presentations, events, networking, partnerships, negociation, sponsorship, congress, social medias, market monitoring, client list, qualified leads, etc.

In terms of leads, quality matters over quantity...

  1. Who are the influencers and majors events in your industry?
  2. How do you qualify your leads?
  3. What is the R.O.I for your last year budget in advertising, events and sponsorphip ?
  4. What is the proportion of leads that are generated by your website ? Is it responsive does it have Call-to-action on each page?