Mireille Lepage
B2B Marketing and Communication Specialist
Expertise
Strategic Marketing
Because we can't improve what we can't measure... See more
Communications
You have an excellent produt, do your clients know about it... See more
Business Development
With the right partners, prepare yourself to see your business skyrocket... See more
Experience
2018-today
Marketing and communication specialist
Arup • 2018-today
I am responsible of all marketing and communication activities in Quebec for a 14 000 employees worldwide professional services firm:- Writing and managing public rfp response process;
- Management of CRM and client retention program;
- Reseach of opportunities, market monitoring and marketing plans update;
- Executing business development goals (profesional awards, new partners, networking, social media presence);
- First French public relations strategy (congress, press relations, sponsorships, associations, awards, etc.)around a major project launch;
- Responsible of events, electronic and printed communications for Quebec region;
2008-today
Communication Consultant
Independant • 2008-à ce jour
Various contracts in web communication, marketing and journalism- Contribution to various communications and marketing plans;
- E-reputation, mystery client and web content strategies;
- Community and blog management (CMS and content creation);
- Interviews and articles contribution for a weekly paper;
- Proposals writing for small businesses;
2016-2017
Marketing Coordinator
Stantec • 2016-2017
- Marketing project management / Proposal writing (Ms Office, Ms Project, Visio, etc.);
- Managing proposal production schedule, ensuring the conformity of the files and applying legal and financial risk management procedures;
- Communications marketing, web and corporative redaction
- Contributing to proposals winning strategy with competitive intelligence and client feedback;
- Opportunities and market monitoring /Business development activities support (CRM);
2012-2016
Proposal Manager
Le Groupe SM • 2009-2012 & 2012-2016
- Manage multidisciplinary telecommunication teams (6 to 15 persons) for large international proposals, which were valued, from 3 to 12 millions dollars;
- Analyze and review of proposal conformity (legal, technical, insurance, procedures,finance);
- Corporate and marketing communication writting
- Preparation of the yearly department business plan, funding and awards applications;
- Research analysis and selection of new opportunities for the pipeline;
2012
Marketing coordinator
SNC Lavalin • 2012
- CRM Management
- Opportunities research (specialized tools, alerts, databases, rss, etc.)
- Business intelligence activities and reports writing
- Contribution in strategic proposals
Diplomas
2017
Certificate in Marketing Management
HEC Montréal
2013
Certificate in Public Relations
Université de Montréal
2008
Bachelor in International Studies
Université de Montréal
Multidiscplinary degree in Law, Economics, Demography and Political Sciences