Business marketing
In the toolbox:CRM, business plan, strategic and competitive watch, client needs evaluation, targetting, omni/multi canal strategies, conversion/retention rates, net promoter score, fidelization strategies, etc.
You can't improve what you can't measure
- Which of your clients would refer your product or service ?
- What is the favorite communication mode of each of your client ?
- What is the contribution of your existing accounts versus new accounts in this year revenus ?
- What was the main positive factor for the increase of your sales in the last years ? What could threaten this ?